The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra

In our quest for your lightest bottle possible, we took our eyesight to your workforce of specialist glassmakers. Discovering designs and glassblowing techniques to minimise glass usage without having compromising toughness.

This new, lightweight bottle is actually a issue of exquisite magnificence; but much more importantly, it demonstrates what is achievable In terms of lightweighting glass. We are going to carry on applying these learnings across our selection, taking more progressive strides as we look to the future of Scotch.”

Johnnie Walker’s five years of analysis and progress have intended which the know-how acquired is currently being used across the array of Diageo merchandise.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals

Our DRINKiQ programme aims to lift the 'collective consume IQ' by escalating public recognition of the consequences of Liquor and supporting responsible ingesting.

This new, lightweight bottle is often a point of exquisite beauty; but far more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We'll keep on implementing these learnings throughout our vary, having more progressive strides as we look to the future of Scotch.”

The result can be an business-first that, together with reaching exquisite elegance, showcases what luxury, lighter-weight, reduce-carbon bottles of the future could seem like. As Portion of the Diageo Spirit of Progress motion prepare, Johnnie Walker aims to reduce the bodyweight of glass Employed in its packaging; an ambition that is definitely directed at reducing the level of carbon emissions affiliated with packaging.3 Even though the know-how will not be but available to launch bottles of the weight at scale, forever, the understanding Johnnie Walker has garnered is currently currently being applied to lightweighting tasks across the Diageo portfolio.

. The Formerly claimed ‘lightest fat Scotch whisky bottle’ was released by a British isles retailer and weighed all around 298 grams.

Weighing a hundred and eighty grams, the Blue Label Ultra bottle is a glimpse into the future of sustainable luxury spirits packaging

We're in this article when you're able to go ahead and take plunge with Johnnie Walker and find cocktail recipes, new merchandise launches and the most recent from our world of whisky.

Five years in the past, Johnnie Walker established out with a selected ambition; to maneuver the spirits sector ahead. Having seen that numerous luxurious types were heading in a fresh course – ‘sensitive’, rather then ‘hefty’ – the brand sought to experiment with among its most luxurious whiskies. Aiming to thrust the boundaries of lightweighting glass, all during the title of progress.

Diageo has submitted filings to possess its granted UK Patent No. GB2616831 B endorsed as licensable of proper within the UKIPO patent sign-up, and intrigued parties are invited to ask for a regular royalty free of charge, non-distinctive licence from Diageo.

Stated plan aims to decrease the weight of glass in Johnnie Walker packaging. This will have a immediate effect on the carbon emissions of Johnnie Walker packaging, each with regards to creation and transportation. 

The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking structure could encourage the more deluxe, lightweight, and reduced-carbon whisky bottles of tomorrow. 

This can be a johnnie walker blue label ultra a person-off bottle for now illustrating the art in the possible, for a design and style experiment and redefining light-weight as luxurious. We will continue on to use these learnings throughout the broader Diageo vary.

Liquid Mild enveloped visitors inside a mesmerizing interplay of light and shadow, with shifting light passing via glass types and projecting classy designs onto white walls.

With our dedicated focus on presenting lightness throughout each and every structure aspect, we introduced a exact lattice stopper, a bamboo frame in addition to a protecting transportation box.